Start of the NFL season is big for some books, not others

Football fans aren’t the only ones looking forward to the start of the NFL regular season on Thursday. The sports books in Las Vegas have also been preparing for the end of the six-month pigskin drought. While ads for NFL betting contests and promotions are everywhere, sports book executives differ on just how important this week is in terms of business. For some, like the books at Caesars Entertainment properties or the Westgate, the first week is a fairly big deal. “The first week, it’s all hands on deck,” said Bill Sattler, the director of …
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